With the advancement of social media and internet services, video marketing is also an excellent way for companies to reach their audience, share messages and experiences, and turn them into consumers. Unlike text-to-speech technology, which creates simple and informative narrations, producing engaging and professional-looking videos has always been costly and time-consuming and requires a team of experts. However, that is where artificial intelligence (AI) comes in and how brands interact with it today regarding video marketing.

AI technology holds the future of video content creation as it provides means and opportunities for many business people, whether just starting or big marketing companies, to create impressive content. If you have ever wondered how to make that jump, here is all you need to understand how to use AI to make marketing videos.

Why Choose AI for Marketing Videos?

Gone are the days when video production required hiring an agency or sourcing expensive tools. With advancements in technology, AI marketing video generators make it easier than ever to create high-quality, engaging content with fewer resources. Here’s why businesses are turning to AI for marketing videos:

• Efficiency: AI tools significantly reduce the time it takes to create videos. Tasks like editing, scene transitions, or scriptwriting can be automated, leaving you more time to focus on strategy.
• Cost-Effectiveness: Why spend a fortune on video production when you can easily use an AI video generator? Many tools are accessible at a fraction of traditional costs.
• Customization: Personalization is key in marketing, and AI makes it easier to tailor videos to specific audiences at scale.
• Creativity: AI amplifies creative potential, offering suggestions for visuals, text, and even audio that align with your goals.

 Now, let’s explore how you can harness AI to make marketing videos that deliver results.

How to Make Marketing Videos with AI

Wondering how to get started with AI video creation? Follow these steps to master the process:

1. Define Your Marketing Goals 

It is essential to have specific goals and a purpose before going for production. Do you want people to know more about your brand, to convert or to launch a new product? Indeed, AI can outperform human-made algorithms in every one of these aims where you clearly understand what you seek to accomplish.

2. Choose an AI Marketing Video Generator 

Today, there are a myriad of tools available online dedicated to video marketing. Services such as Pictory, Lumen5, and Synthesia can help turn your ideas into action. These platforms come with templates, integrated scripts powered by Artificial Intelligence, and drag-and-drop ways of assembling the videos.

3. Provide Input for Customization 

Various AI platforms allow you to use scripts, images, logos or branding to ensure the video you’re creating is personal to you. If you provide input for scenes, animations or transitions, the AI tools will provide you with suggested scenes to incorporate.

4. Use AI for Advanced Editing 

AI makes it possible to build great visuals without being a professional editor. Conveniences like automatic cropping, background eraser, and voice-over addition to the video mean that each video is as good as one from a studio but a hundred times more accessible.

5. Analyze Data to Refine Your Strategy 

One of the great benefits of employing AI is analyzing performance indicators. Most platforms provide tools that can give real-time feedback on how the video under consideration is being received, which is crucial in helping to tweak your campaign’s overall content and reach.

Practical Applications of AI in Video Marketing